The Designer
Behind the Work

I grew up in Pakistan with a deep curiosity for how images communicate ideas, tell stories, and shape perception. That curiosity led me to pursue a BS (Hons) in Computer Arts at Foundation University, Islamabad — where I discovered the power of design to bridge culture, language, and meaning.

After graduating, I spent three years at The Orange Box, Islamabad, working on some of the most challenging and meaningful design projects of my career: multilingual campaigns for UNICEF Pakistan, environmental safety communications for CIT Group in Saudi Arabia, visual identity for the Islamabad Security Dialogue, and editorial design for publications by ISPR and IMC/UNDP. Each project pushed me to design not just for aesthetics, but for impact.

In 2024, I moved to the United Kingdom to pursue a Master's in Visual Communication at the University for the Creative Arts (UCA), Canterbury — deepening my practice in creative strategy, digital communication, and design innovation. Simultaneously, I worked as a Digital and Brand Designer at The Crew in Welwyn Garden City, applying my skills in a commercial UK context.

Today, I'm a designer who works across branding, editorial, digital, and campaign design — bringing both international experience and meticulous craft to every project. I hold the right to work in the UK and am open to relocating.